Morocco sets sights on 26 million tourists by 2030

Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion Moroccan dirhams in tourism revenue. The first five months of 2026 reinforced this upward trend, as confirmed during a recent meeting of the National Office of Tourism (ONMT) in Rabat.

The session, led by Minister of Tourism, Crafts, and Social and Solidarity Economy Fatim-Zahra Ammor, alongside ONMT Director General Achraf Fayda, reviewed sector performance and progress toward the 2030 target of attracting 26 million tourists.

Official data showed international tourist arrivals surged by 7% by the end of May 2026, while tourism revenues climbed 21% and overnight stays in classified accommodations rose 9%. During the gathering, Ammor emphasized the strategy’s success: “The 2023-2026 roadmap proves that by strengthening air connectivity, marketing efforts, investment, service quality, and regional development, Morocco can achieve global competitiveness.”

The discussion highlighted significant strides in air travel expansion. For the 2026 summer season, contracted airline capacity reached 7.74 million seats—a 13% year-over-year increase—driven by new airline hubs in Rabat, Marrakech, and Tétouan, as well as 52 fresh international routes launched in early 2026.

Looking ahead, ONMT outlined key focus areas to sustain growth: boosting air connectivity further, diversifying source markets—particularly in China, India, and Latin America—expanding maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial strategies.