From RFI to Benin’s Presidential Team: A Strategic Cultural Shift

Claudy Siar, renowned presenter of the iconic Couleurs Tropicales program on RFI, has been named Advisor to Benin’s President on culture, media, and international reputation. This appointment marks a new chapter for the media veteran, whose departure from RFI in late March 2026 ended a 31-year career at the international broadcaster.

The end of Couleurs Tropicales, which Siar hosted since 1995, reflects broader changes in both media strategy and political dynamics. While RFI cited a reorganization focused on new music programming, Siar’s public statements connected his exit to his unwavering panafricanist stance, outspoken critiques of Western policies, and vocal support for African sovereignty. His dismissal followed contract renewals and program grid adjustments that reportedly clashed with his independent editorial vision.

With his deep ties to African cultural movements and decades of experience in global media, Siar brings a unique perspective to Benin’s efforts to elevate its cultural footprint. His appointment signals a commitment to positioning Benin as a leader in the continent’s creative industries.

A New Mission Beyond Broadcast Media

Following his exit from RFI, Siar immediately engaged with NewWorld TV, a growing audiovisual group, to launch two new channels: NewWorld Mix and NewWorld Muzik. These platforms will focus on amplifying African music and cultural narratives, aligning with the continent’s rising influence in global entertainment.

His transition from international journalism to a high-level advisory role underscores the growing intersection of media, culture, and governance in modern African leadership. As Benin strengthens its cultural diplomacy, Siar’s appointment positions him at the heart of this transformation.