Côte d’Ivoire moves to tighten oversight of digital advertising sector
In a significant step toward modernizing the national economy, the Ivorian government is intensifying its efforts to regulate the digital advertising landscape. Alassane Koné, Technical Advisor to the Minister of Communication and President of the Conseil supérieur de la publicité (CSP), shared these updates during a recent public forum in Abidjan. The objective is clear: transform the advertising industry into a robust engine for economic progress.
Addressing the complexities of online marketing
The rapid expansion of the digital world brings unique challenges that traditional frameworks struggle to manage. Alassane Koné identified three primary hurdles currently facing the CSP: the lightning-fast pace of technological innovation, the borderless nature of global digital platforms, and th...










