In a forward-looking move to broaden market access for Cameroonian cocoa through short supply chains, the country’s Minister of Trade, Luc Magloire Mbarga Atangana, dispatched multiple letters in November 2024 to key figures in the global chocolate industry, one of whom was Dr. Hae-Jung Jung from South Korea.

Dr. Jung recently accepted the minister’s invitation and made a working visit to Cameroon, culminating in a meeting on June 5, 2026, at the minister’s office.

Responding to the minister’s call to elevate the value of Cameroonian cocoa beans on international markets, especially emerging ones, Dr. Jung exceeded expectations. He stated that his company, which operates in several countries including China, could purchase half of Cameroon’s 300,000-tonne production. Advanced laboratory analyses confirmed the excellent quality of Cameroonian cocoa, justifying Dr. Jung’s visit.

Beyond cocoa, Dr. Jung expressed interest in driving structural transformation of Cameroon’s economy through substantial investments. He seeks 100-hectare sites to establish industrial parks leveraging advanced South Korean technology, similar to projects he has undertaken in Nigeria, Ghana, Angola, and Guinea.

Initial plans include relocating a factory that produces melamine and porcelain tableware and kitchen utensils. Dr. Jung also showed interest in investing in social sectors, particularly healthcare. His commitment to Cameroon is part of a proven continental strategy.

The Trade Minister thanked his guest for this promising visit, which could support the import-substitution policy championed by President Paul Biya. He highlighted Cameroon’s strengths, including institutional stability, abundant resources, and a dynamic youth population. Both parties agreed to expedite the realization of these projects.

Dr. Jung’s strong profile, international credentials, and genuine approach—developed over more than a year since the minister’s invitation—open the door to serious and significant investments in Cameroon’s economy.